Bumble Bee CIO: Blockchain is better than a database for tracking tuna


Bumble Bee is now using SAP’s blockchain cloud platform to track yellowfin tuna, enabling anglers, buyers, pre-processors and canners to track the movement of fish from origin to packaging via a transparent, real-time supply chain platform. The data is available by scanning a QR code on the packaging.

The first company to use SAP’s Cloud Platform Blockchain, Bumble Bee was able to roll out the  tracking system in about three months, enabling it to store shipment data and create a tamper-proof supply chain history.

The blockchain platform, announced March 8, also allows consumers to scan the QR code and see information on where the fish was caught – and the journey it took on its way to the store.

While live with only two Indonesian suppliers (a third tuna source is being on-boarded), Bumble Bee plans to eventually place all its products on the blockchain-based  tracking system.

Bumble Bee CIO Tony Costa believes more companies will go the same way as food traceability and transparency becomes more important to suppliers and the public. For example, Walmart has rolled out blockchain to track its produce shipments and Maersk has done the same to watch as cargo traverses the globe.

The following are excerpts from a Computerworld interview with Costa.



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